Is Your Website Working as Well as It Should?
Your website isn’t just a necessity; it is your most important communication tool. The pandemic showed us, among other things, just how vital a website is for connecting with others–such as clients, donors, volunteers, potential partners, etc.–when other means, such as office phones and dropping by the office, are not viable options. How well did your website stand up and out? Are you getting everything out of it you should and must? Is it serving all of your organization’s needs?
If you don’t know the answers to these questions or are stumped trying to figure out how to answer them, this class will give you what you need to know. It will provide real world examples and tools available to help enable you to present a professional website strategy aimed at accommodating the many players in your organization, including users, staff and board members. You’ll get valuable information on website platforms, architecture and designs; expert tips on increasing visibility, especially through website management, SEO, digital advertising and other powerful marketing channels; and learn about user behavior through data and analytics. All in all, it will provide you with what you need to know and do to make your website the powerhouse tool it must be.
Members $139, Non-members $169