Creating Successful Individual and Major Donor Campaigns

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Creating Successful Individual and Major Donor Campaigns

No nonprofit can afford to miss the opportunities that individual giving offers. If this were an infographic, you would be looking at a picture showing that year after year–even in the leanest of times–giving by individuals is always the largest source of charitable giving. In recent history, that percentage has never fallen below 70% and has been as high as 82%. As significant as these numbers are, an individual giving program is about more than money. It’s also about broadening your circle of supporters–those people who really care about your mission and how you achieve it. That’s why individual and major donor campaigns are a perpetual cornerstone of fundraising, though the campaigns themselves must continually be updated and refreshed.

Need to know where to start an individual giving campaign? Need to refresh and renew or strengthen your current efforts? Need help with an annual appeal, a personal solicitation with a major donor to anything in between? This class will help you develop the tools and techniques needed to create a comprehensive, coordinated fundraising program for individuals, including understanding the individual’s relationship to your organization, identifying strategies for each approach, how to be donor-focused while meeting your organization’s financial needs, and coordinating cultivation, solicitation and stewardship activities that lead to successful campaigns.

Members $139, Non-members $169









Jan 20 2022


9:00 am - 3:00 pm


The Nonprofit Center at La Salle University
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