Building a Successful Marketing Program
Please note this class will take place over 4 evenings, and you must attend all dates:
Every nonprofit operates in an exceedingly and ever increasingly competitive world. A clear focused approach to marketing enables a nonprofit to cut through the clutter and gain critical support from key stakeholders. This class will enable participants to understand the fundamental principles of marketing and its various components, all while giving you the understanding of how to apply them. How do you analyze your current marketing efforts (if any), and transform them into a more strategic and comprehensive approach? How do you customize marketing tactics for donors and other stakeholders, as well as for the capacity of your organization to execute? How do you pull this all together so it makes sense? By the end of the class, participants will be proficient in auditing current communication efforts, developing a marketing plan and putting principles that best meet the needs of your organization into practice.
Members $139, Non-members $169